01Chair Yoga Ad
Mobility pain, reframed in the first three seconds.
View case studyPerformance creative · AI production
Chair Yoga Ad · Watch on YouTube
Somatic Ad · Watch on YouTube
Wall Pilates Ad · Watch on YouTube 8 live concepts
and countingSelected work
Creative strategy, editing, motion, and AI production—shown as work, not a wall of claims.
01Mobility pain, reframed in the first three seconds.
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02A menopause insight made instantly personal.
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03Seven minutes feels easier than a complete life overhaul.
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04A visual hierarchy designed to be understood before it is read.
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05Weight gain becomes a stress story, not a willpower story.
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06A practical lifestyle promise for men over 50.
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07Transformation framed through confidence and independence.
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08Past failure is treated as evidence, not a verdict.
View case studyAbout Ugo
I’m a performance video editor and AI creative producer with 6+ years across Meta, TikTok, and YouTube. I help DTC teams turn customer tension, product proof, raw footage, and generative tools into direct-response ads people understand quickly.

“The job isn’t to make more content. It’s to make the next decision clearer.”
What I do
Four ways I help creative teams go from “we need more ads” to a sharper body of work.
Hook-first edits that feel native to the feed and stay disciplined about the action you want next.
Characters, scenes, and variation batches built to widen the testing surface without losing the brand.
Motion that adds clarity and momentum—from product demos to graphic-led performance concepts.
Clear, scroll-stopping concepts for Meta and Demand Gen in every feed-ready ratio.
Performance toolkit
Direct response · Hook and CTA testing · Angle frameworks · Creative iteration
UGC · VSL · Static ads · Motion graphics · AI image and video · Character consistency
CTR · CPA · ROAS · Thumb-stop · Hold rate · Watch time · Conversion
Multi-market localisation · Notion · ClickUp · Frame.io · Async remote collaboration
How we work
Brand, audience, goal, references, and the signal we are trying to create.
I turn the brief into testable hooks, messages, and visual routes.
Concepts become production-ready creative across the formats the plan needs.
Feedback stays focused. Revisions stay fast. Every change has a reason.
Delivery-ready files, clean versioning, and a clear next testing question.
What clients and collaborators say
“Ugo is highly collaborative, dependable, and responsible. He takes ownership, delivers high-quality work, and is a great teammate.”
“You always know your brief is safe with Ugo. He delivers fast, with top attention to detail, and has delivered innumerable winning ads.”
“Ugo is incredibly fast, reliable, and always available when support is needed. He has been a fantastic addition to our extended team.”
“Ugo has been an immense support for our video production. He is easy to work with, fast, and skilled in generative AI, design, and video editing.”
“Ugo has a knack for capturing the exact vibe a project requires. What stands out most is his creative energy.”
Start with a brief
Tell me what you sell, who it’s for, and where the creative is getting stuck. I typically reply within 24 hours.
collinsanudu18@gmail.com